To promote the common business interests of all members, we feel it is important to present a cohesive message throughout the state. Our ultimate goal is to create ways to have IBBA’s marketing support the state by providing more opportunities to promote “Adventures In Living” throughout each region drawing on extended stays to experience all that the state has to offer. We also want to draw on the partnerships we can establish between businesses that draw visitors to our state, to combine our resources and market as a team. Creating more opportunities to draw the Lumpkins out of their RV and into our small lodging establishments, to stay and play longer at each stop is key.
1. The Official Idaho Travel Guide is a great source for putting “Heads In Beds,” as it is put directly in the hands of potential travelers who have requested it. Distribution is national, international & online. The digital version offers opportunities to grab travelers interests like never before. Ad rates are affordable and further our partnership goals.
2011 Official Idaho Travel Guide:
Directory Display Rate Total Project Cost
One photo, ½ page $3,675 $3,875
logo, 20 words
2. Madden Media integrated 4 month media campaign combines the power of print and online marketing. The newspaper insert targets 1,505,000 readers. The VacationFun.com has a compelling call to action sweepstakes offer, which could generate leads for our lodging industry throughout the state. This site attracts 3.5 million user sessions annually. If we can convert those requests and leads delivered weekly, to our brochure lodging guides, we will certainly have plenty of opportunities to put “heads in beds.” It is ranked in the top 10% of all U.S. travel sites
Ad Size Gross Net I-Brochure Total Project Cost
1/8 page 1,659 1,410 2,090 $3,500
3. Other state co-ops as the opportunity arises: $1,000
4. Design production, photography etc.: $2,100