2010 Idaho Regional Travel And Convention Grant Program Application
Grant Name: Idaho Bed and Breakfast Association
Application Type: Multi-Regional Application			Region: Multi
Organization's Legal Name (as recorded on the non-profit incorporation papers): Idaho Bed and Breakfast Association
Chief Official:  J. Brian Scott			Title:President
705 S. Zircon Lane
City: Coeur d Alene		State: ID	Zip: 83814
Grant Manager (if awarded):  Sharlene Scott			Title:Secretary
705 S. Zircon Lane
City: Coeur d Alene		State: ID	Zip: 83814
Phone:2086649650	Fax:2086644767	E-Mail:info@americancountrybedandbreakfast.com
Describe how the financial resources will be monitored by your organization
The Grant Manager will create monthly financial reports (accounts receivable, budget vs. actual, balance sheet) which are distributed, via email, to the executive board of IBBA. The ITC Funds will be set up in a separate specified bank account in our current assocaition bank: Mountain West. The authorization of payments is a 2 signature endorsement of assocaition checks by the Pres. & V.P. The marketing plan has been developed by the current association board in conjunction with the membership.
ITC Dollars Requested:	$49,718.00	Total Match:	$6,214.47
Signature of Organization's Certified Chief Official: J. Brian Scott

Element 1

Title: Audit

Description:

An independent Compliance Audit is required when a grant award meets or exceeds one hundred thousand dollars ($100,000). Funds awarded for the audit will be used for that purpose only and cannot be shifted into other elements. Any unspent funds remaining will revert back to the region's funding pool for the following year. The audit shall be performed by a Certified Public Accountant and submitted to the Idaho Dept. of Commerce, Tourism Development Grant Analyst, within sixty (60) days following the authorization of the last request for funds dispersal. When the final request for funds - which will include the auditor's invoice, a copy of the audit report, final narrative report, and declaration of capital outlay is received, the grant will be closed if the match obligation has been met.

ITC Requested:  $0.00    Total Match:  $0.00    Total Cost:  $0.00

Element 2

Title: Admin/Fulfillment

Description:

This element will include an amount equal to ten percent (10%) of the amount awarded, up to $25,000. This ten percent (10%) is to be used for: 1) Fufilling requests for information and publications generated by the ITC-funded marketing plan. 2) The cost of mailing requests for funds and other direct costs incurred related to the grant award. Audit/Fulfillment will be calculated for each request for funds and reimbursed with no further documentation from the grantee. No additional administration or fulfillment amounts will be awarded, nor can funds be shifted into or out of this element.

ITC Requested:  $4,520.00    Total Match:  $0.00    Total Cost:  $4,520.00

Element 3

Title: Idaho Bed and Breakfast Association Advertising

Description:

To promote the common business interests of all members, we feel it is important to present a cohesive message throughout the state. Our ultimate goal is to create ways to have IBBA’s marketing support the state by providing more opportunities to promote “Adventures In Living” throughout each region drawing on extended stays to experience all that the state has to offer. We also want to draw on the partnerships we can establish between businesses that draw visitors to our state, to combine our resources and market as a team. Creating more opportunities to draw the Lumpkins out of their RV and into our small lodging establishments, to stay and play longer at each stop is key. 1. The Official Idaho Travel Guide is a great source for putting “Heads In Beds,” as it is put directly in the hands of potential travelers who have requested it. Distribution is national, international & online. The digital version offers opportunities to grab travelers interests like never before. Ad rates are affordable and further our partnership goals. 2011 Official Idaho Travel Guide: Directory Display Rate Total Project Cost One photo, ½ page $3,675 $3,875 logo, 20 words 2. Madden Media integrated 4 month media campaign combines the power of print and online marketing. The newspaper insert targets 1,505,000 readers. The VacationFun.com has a compelling call to action sweepstakes offer, which could generate leads for our lodging industry throughout the state. This site attracts 3.5 million user sessions annually. If we can convert those requests and leads delivered weekly, to our brochure lodging guides, we will certainly have plenty of opportunities to put “heads in beds.” It is ranked in the top 10% of all U.S. travel sites Ad Size Gross Net I-Brochure Total Project Cost 1/8 page 1,659 1,410 2,090 $3,500 3. Other state co-ops as the opportunity arises: $1,000 4. Design production, photography etc.: $2,100

ITC Requested:  $9,165.00    Total Match:  $1,309.00    Total Cost:  $10,474.00

Element 4

Title: Idaho Bed and Breakfast Association Collateral Material

Description:

Our all inclusive brochure, will be our main collateral piece this year. It will list all bed and breakfasts, as well as other alternative small lodging, throughout the state. All small lodging establishments will be listed regardless of whether or not they have joined the Idaho Bed and Breakfast Association. Active members will have a highlighted listing, with web address and other contact information. We are using the “Visit Idaho.org” site to help us create the contact list to accomplish this objective. The brochure will be full bleed color both inside and cover, saddle stitched, 4x9 in size, with 52 pages. Ad space wil be sold to businesses that are directly related to our industry, ie: restaurants, gift ships and area attractions and other non-lodging businesses in each region helping us reach our matching funds goal. We have recieved 4 bids for production of our IBBA Brochure: IBC & Sign $10,999 Progressive 9,368.18 Action Printers 9,368 Allegra Printers 8,022.66 Average Printing Cost: $9,440 Distribution of our brochure will be through Certified Rack Display. Our members have indicated major markets for all 5 border states and Canada, representing each region's rubber tire markets. Distribution would be on a 6 month basis in medium sized markets as follows: Eugene, OR $ 756 Vancouver, WA $ 745.50 Logan/Bear Lake UT $ 378 So. UT $1,774.50 Northern NV 1-80 Corridor $1,047.60 Butte I-90/i-15 Corridor $ 648 Missoula/5 Valleys $ 939.60 Fraser Valley, BC $ 852.42 Distribution Total $7,141.62

ITC Requested:  $14,510.00    Total Match:  $1,830.47    Total Cost:  $16,340.47

Element 5

Title: Idaho Bed and Breakfast Association Directed Mail & e-mail Marketing Campaigns

Description:

State Hot Leads Program generates leads from travelers that fill in questionnaires when requesting travel guides from the state. With the purchase of approximately 500 leads each month that are hot off the press daily, normally within the first 24 hours, we can purchase these leads for each region that are directly linked to lodging and activities pertinent to their locations and re-circulate them to our constituency. These lists can be further collected into our website data base so we can send out “Can I Introduce You To Idaho;” or “Things To Do While You Are Here” or “A Fun Report” blasts on a regular basis. 1. Hot Leads Set Up Cost Monthly Charge Leads Total Project Cost $25 $15 .05 Cost Per $500 $180 Annually $295 annually approx. $25 per month=500 leads per month

ITC Requested:  $437.00    Total Match:  $63.00    Total Cost:  $500.00

Element 6

Title: Idaho Bed and Breakfast Association Website & Social Media

Description:

The state brand has a rustic contemporary feeling pushing the “Adventures In Living” campaign through outdoor recreational experiences in beautiful settings. As owners of small lodging establishments we cater to the leisure traveler looking for adventure and are relied on as the expert travel guides in our regions, suggesting a variety of “Too Good To Miss” things to see and do while guests are here visiting. Our personalized services provide that extra attention to detail, like the creature comforts of better beds, better wines, better food. We just need to get the word out. Electronic Media is a key component of our request for funds. 1. Our most important factor in accomplishing this goal is our website. Due to the fact that building our membership was of paramount importance and becuase potential members requested a website address we entered into a Phase 1 contract to secure domain registration and a lodging data page. This was a Phase 1 contract paid for by charter members. We have received 3 Phase 2 bids to continue website development. Go Travel Site $ 9,500 Inn-Genious $12,454 Mountain View Internet $11,044 Average Bid $10,999 2. Regal 360 is a brand of Virtual Tour technology utilizing both visual and auditory elements transforming a location into a completely immersive online destination. We would like to use the virtual tours of our regional member & non-member properties focusing on one or two locations in each region our first year, creating virtual lodging destinations to populate the states landing page map. This is one of our first year goals and we will add on to this with more lodging properties each year. Annual fee to Co-op with Co-op with regional 10 Locations Total Project Cost all co-op state: map destinations: 1st Year: 1st year: members: $50 $1,500 per Matching lodging $10,500 $10,500 shot costs location 3.Site Seer 3D combines attractions, events lodging and recreational information onto a single 3D landscape via Geographic Information Systems. Using these maps, online visitors to our association website can visualize and appreciate the beauty of the area, local attractions, recreation, events, lodging and points of interest in full 3D as if they are flying around in a hot air balloon. This mapping would drive online visitors to member lodging providing them with extensive opportunities to build itineraries while extending their stays in the region. This company offers service as the best arial photographers. The cost is $99 for a full year pre-paid in advance. We would begin with one region our first year and continue on to each region in the years following. The $99 is affordable and inclusive of the entire tourism community. 4.Trip Advisor’s “Destination Marketing Organization Tourism Sponsorship” is an annual subscription that allows a DMO to sponsor prime placements on their destination’s tourism page on Trip Advisor. The modules will drive Trip Advisor users to the DMO’s site. Because we have accommodations throughout the state that are all in areas that have events that will be posted on our website calendar, inclusion in the most widely used travel advisory will give us a leg up as we drive prospective guests to the state from a worldwide directory to stay and play in Idaho. Sponsorship Includes: Promo Module & Events Module; DMO Photos & Videos; Links to DMO website & Email; DMO Brochure Link Total Project Cost $2,500

ITC Requested:  $21,086.00    Total Match:  $3,012.00    Total Cost:  $24,098.00

*Element detail is generated automatically based on information provided in the application. Audit costs must be included in your budget proposal if the ITC grant award total is $100,000.00 or more. (An Audit may be required at the discretion of the ITC, if ITC funding is less that $100,00.00). Audits are exempt from match requirements.

Element	Total Project Cost	Matching Share	ITC Grant Request	Amount Awarded
1) Audit	$0.00	$0.00	$0.00	$0.00
2) Admin/Fulfillment	$4,520.00	$0.00	$4,520.00	$1,100.00
3) Idaho Bed and Breakfast Association Advertising	$10,474.00	$1,309.00	$9,165.00	$1,335.00
4) Idaho Bed and Breakfast Association Collateral Material	$16,340.47	$1,830.47	$14,510.00	$0.00
5) Idaho Bed and Breakfast Association Directed Mail & e-mail Marketing Campaigns	$500.00	$63.00	$437.00	$437.00
6) Idaho Bed and Breakfast Association Website & Social Media	$24,098.00	$3,012.00	$21,086.00	$8,128.00
Totals	$55,932.47	$6,214.47	$49,718.00	$11,000.00

It is hereby mutually agreed upon and understood the use of these funds will be for the purposes stated in this document only and are subject to, and will comply with, the terms of the current rules & guidelines of the Idaho Regional Travel and Convension Grant Program, Idaho Dept. of Commerce, as signed by the authorized individuals.

Appropriate credit logos must appear on all plans funded by the ITC for reimbursement. Refer to IDAPA 28.02.03.021.

The total of cash match should meet or exceed the total match obligation.

The organization has received cash match commitment from the organizations listed below. Written letters of cash match commitment are stored by the organization and available for review.

Contributor	Cash Match (12.5% of Match obligation)
Idaho Bed and Breakfast Association	$6,214.72
Totals	$6,214.72