2010 Idaho Regional Travel And Convention Grant Program Application
Grant Name: Post Falls Chamber of Commerce
Application Type: Local Application Region: 1
Organization's Legal Name (as recorded on the non-profit incorporation papers):
Post Falls Chamber of Commerce
Chief Official:  Pam Houser Title:
201 E. 4th Avenue 
 
City: Post Falls State: ID Zip: 83854
Grant Manager (if awarded):  Kerri Thoreson Title:grant manager
201 E. 4th Avenue 
 
City: Post Falls State: ID Zip: 83854
Phone:773-5016 Fax:773-3843 E-Mail:tourism@postfallschamber.com
Describe how the financial resources will be monitored by your organization
Grant administrator reviews invoices with office manager and then submits invoices received to President/CEO for payment authorization. An independent bookkeeper prepares monthly financial reports from the seperate grant account. We have direct desposit to our grant account for reimbursment checks from the state
ITC Dollars Requested: $79,090.00 Total Match: $16,000.00
Signature of Organization's Certified Chief Official: on file

Element 1
Title: Audit
Description:
An independent Compliance Audit is required when a grant award meets or exceeds one hundred thousand dollars ($100,000). Funds awarded for the audit will be used for that purpose only and cannot be shifted into other elements. Any unspent funds remaining will revert back to the region's funding pool for the following year.

The audit shall be performed by a Certified Public Accountant and submitted to the Idaho Dept. of Commerce, Tourism Development Grant Analyst, within sixty (60) days following the authorization of the last request for funds dispersal. When the final request for funds - which will include the auditor's invoice, a copy of the audit report, final narrative report, and declaration of capital outlay is received, the grant will be closed if the match obligation has been met.
ITC Requested:  $0.00    Total Match:  $0.00    Total Cost:  $0.00

Element 2
Title: Admin/Fulfillment
Description:
This element will include an amount equal to ten percent (10%) of the amount awarded, up to $25,000. This ten percent (10%) is to be used for:

1) Fufilling requests for information and publications generated by the ITC-funded marketing plan.

2) The cost of mailing requests for funds and other direct costs incurred related to the grant award.

Audit/Fulfillment will be calculated for each request for funds and reimbursed with no further documentation from the grantee. No additional administration or fulfillment amounts will be awarded, nor can funds be shifted into or out of this element.
ITC Requested:  $7,190.00    Total Match:  $0.00    Total Cost:  $7,190.00

Element 3
Title:  Advertising
Description:
The goal of the print advertising campaign is to attract visitors from our targeted out-market to increase out-of-town visitors staying in our hotel properties, etc. Some publications we've found to achieve that goal are: State Coop, Idaho State Travel Guide, State Integrated Media Campaign, NW Travel, Journeys and VIA.
In a cooperative effort with Silverwood Theme Park, Post Falls will tag on radio and television broadcast placement (spring and early fall) in markets to include: Missoula/Kalispell, MT, Yakima/Tri-Cities, WA, Lethbridge/Cranbrook/Nelson/Creston, Canada.

*our targeted out-market extends to central/western WA, western Montana, south eastern British Columbia and rubber-tire weekend trips
ITC Requested:  $40,000.00    Total Match:  $10,130.00    Total Cost:  $50,130.00

Element 4
Title: Collateral
Description:
A single piece brochure to be utilized in multiple areas of promotion that highlights lodging, attractions, recreational activities and dining opportunities. Direct mail and fulfillment use, in addition to use as the insert as described below.
For the past four years, we’ve inserted our activity guide piece in regional newspapers in WA/OR/MT (Lewiston Tribune, Kalispell Daily Interlake, Wenatchee World and Columbia Basin Herald). Lodging, attractions, and restaurants have reported a significant return from the additional expansion into these markets. This element would continue the insert program with an expansion to early fall shoulder season due to the addition of extended season of Silverwood with Scarywood and the regional draw of local haunted houses/corn maze. Cost effective due to the use of the specially designed, multi-use activity guide.
Includes design, printing, distribution
ITC Requested:  $21,800.00    Total Match:  $3,000.00    Total Cost:  $24,800.00

Element 5
Title: Directed Mail & E-Mail Marketing Campaigns
Description:
A local driven “Post Cards from Post Falls” promotion which would provide printed invitational post cards and the visitpostfalls.org web address to community members to send to out of state friends and family. Postage would be paid by the Chamber when addressed cards are mailed at our new visitor center.

*Web maintenance contract includes two shoulder season e-blasts (Element 6) which are sent to all who register to win or receive information at visitpostfalls.org and additional email contacts provided by our lodging and attraction partners.
ITC Requested:  $500.00    Total Match:  $370.00    Total Cost:  $870.00

Element 6
Title: Websites and Social Media
Description:
We have multiple domains for tracking print ads and marketing partner banner ads to enhance search engine rankings. Site has been updated with images and seasonal enter-to-win contests geared to capture visitor information with prizes donated by tourism partner businesses. Enhanced video content and viral marketing will ensure the viability of our site.

VisitPostFallsIdaho! and Post Falls Tourism Facebook pages have been utilized in the first quarter of 2010, providing the opportunity to garner several hundred fans to date. Using the state’s Facebook page as a venue to cross-promote and generate interest will increase our ability to again drive fans to our website. Adding Twitter and Youtube with a video component will similarly expand our websites’ reach.

*visitpostfalls.org was ranked #1 by an Idaho Tourism Division independent reviewer of all ITC grantee websites in 2010.
ITC Requested:  $7,000.00    Total Match:  $2,000.00    Total Cost:  $9,000.00

Element 7
Title: N/A
Description:


ITC Requested:  $0.00    Total Match:  $0.00    Total Cost:  $0.00

Element 8
Title: 
Description:


ITC Requested:  $0.00    Total Match:  $0.00    Total Cost:  $0.00

Element 9
Title: 
Description:


ITC Requested:  $0.00    Total Match:  $0.00    Total Cost:  $0.00

Element 10
Title: Training
Description:
Staff attendance at ITC Grant Workshops and Governor's Conference on Tourism 2011.
ITC Requested:  $1,000.00    Total Match:  $500.00    Total Cost:  $1,500.00

Element 11
Title: 
Description:


ITC Requested:  $0.00    Total Match:  $0.00    Total Cost:  $0.00

Element 12
Title: 
Description:


ITC Requested:  $0.00    Total Match:  $0.00    Total Cost:  $0.00

Element 13
Title: Capital Outlay
Description:
video camera with editing software for adding viral elements to website and social media sites. Also, electronic subscriptions required to produce/promote visitpostfalls.org
ITC Requested:  $1,600.00    Total Match:  $0.00    Total Cost:  $1,600.00


*Element detail is generated automatically based on information provided in the application. Audit costs must be included in your budget proposal if the ITC grant award total is $100,000.00 or more. (An Audit may be required at the discretion of the ITC, if ITC funding is less that $100,00.00). Audits are exempt from match requirements.

ElementTotal Project CostMatching ShareITC Grant RequestAmount Awarded
1) Audit$0.00$0.00$0.00$0.00
2) Admin/Fulfillment$7,190.00$0.00$7,190.00$5,200.00
3) Advertising$50,130.00$10,130.00$40,000.00$33,000.00
4) Collateral$24,800.00$3,000.00$21,800.00$15,000.00
5) Directed Mail & E-Mail Marketing Campaigns$870.00$370.00$500.00$0.00
6) Websites and Social Media$9,000.00$2,000.00$7,000.00$0.00
7) N/A$0.00$0.00$0.00$0.00
8) $0.00$0.00$0.00$0.00
9) $0.00$0.00$0.00$0.00
10) Training$1,500.00$500.00$1,000.00$0.00
11) $0.00$0.00$0.00$4,000.00
12) $0.00$0.00$0.00$0.00
13) Capital Outlay$1,600.00$0.00$1,600.00$0.00
Totals$95,090.00$16,000.00$79,090.00$57,200.00

It is hereby mutually agreed upon and understood the use of these funds will be for the purposes stated in this document only and are subject to, and will comply with, the terms of the current rules & guidelines of the Idaho Regional Travel and Convension Grant Program, Idaho Dept. of Commerce, as signed by the authorized individuals.

Appropriate credit logos must appear on all plans funded by the ITC for reimbursement. Refer to IDAPA 28.02.03.021.

The total of cash match should meet or exceed the total match obligation.

The organization has received cash match commitment from the organizations listed below. Written letters of cash match commitment are stored by the organization and available for review.

ContributorCash Match
(12.5% of Match obligation)
Red Lion Templin's Resort$1,000.00
Sleep Inn$500.00
Holiday Inn / Triple Play$500.00
Circling Raven Golf Course$500.00
Stateline Speedway$500.00
Hot Rod Cafe$500.00
Silverwood Theme Park$12,000.00
Post Falls Chamber$500.00
Totals$16,000.00