Funds for advertising may be utilized in a variety of productive ways including media purchases and production for television, coordinated radio campaigns, print advertising, and worthy opportunities that arise from time to time.
Radio advertising provides a demographic/geographic outreach promoting the Stanley area’s attractions and activities for tourists throughout the various seasons. Airtime is purchased on selected stations in the Treasure Valley, Eastern Oregon, McCall/Cascade, SW Idaho, Magic Valley, Wood River Valley, Eastern Idaho, and Salmon River valley. Ads promote shoulder season activities, winter opportunities, steelhead fishing, early summer attractions, chamber/community events, fall colors and other attractions. Radio monies also support the statewide NPR program “Music from Stanley,” now in its fifth year, creating additional visibility. This Saturday afternoon broadcast offers a series of shows featuring Idaho musicians recorded live, for rebroadcast during winter months across Idaho, significantly increasing visibility for local events and recreation opportunities. Shows are recorded every Sunday afternoon throughout the summer, attracting visitors to the Stanley area for the weekend.
The chamber may produce and broadcast thirty-second and ninety-second television commercials in selected markets in the Wood River Valley, McCall/Cascade markets and other areas as needed. Television provides the chamber a targeted opportunity to reach tourists who are already visiting Idaho, many lodging in area hotels, motels, and rentals. Programming is widely viewed by residents in these areas due to local content, and encourages ‘sidetrips’ to the Stanley Basin for an extended Idaho vacation.
Display advertising is purchased for in-room guest directories throughout lodging establishments in the Wood River Valley. Additional print advertisements may include regional newspapers, directory advertising of special activities and seasonal opportunities, as well as recreation brochures and maps for local and out-of-area distribution.
Shoulder Season and Winter activities and promotions are critical to the success of year-round businesses in the Stanley Basin. Activities such as the Sawtooth Ski Festival, Winterfest, Stanley Dog Sled Races, and Spring steelhead fishing season draw many visitors from Region VII and elsewhere to the area for multiple-day stays. Advertising within the region is very important to the success of these endeavors, and to the local economy. Attendees from the Salmon River and Wood River Valleys fill hotels and restaurants in Stanley. Advertising for these seasonal attractions has historically proven to be successful. The SSCC encourages the Council to consider allowing advertisement for these seasonal attractions to continue.