The Chamber’s advertising strategy will emphasize Moscow’s unique cultural events, educational facilities, recreational and historic features and small-town charm in attempt to bring visitors to the area. Year ‘round events and programs include the annual University of Idaho Lionel Hampton International Jazz Festival, Idaho Repertory Theatre, Rendezvous in the Park, Renaissance Fair, Farmers Market, Moscow’s Fresh Aire Concerts, Palousafest at the UI, the Latah County Fair, and the Latah County Historical Society’s Victorian Christmas Celebration at the McConnell Mansion Museum as well as ArtWalk, which we sponsor. Events like these promote our local communities, the region and Idaho as an important place to enjoy and experience a wide variety of features and activities throughout the year. Recreational trails, specifically those used for biking and hiking and other related outdoor activities will be promoted as important tourism features on the Palouse. Print media advertising will target our tourist markets in Boise, Salt Lake, Seattle, Spokane, Portland and Missoula. Promotional advertising will primarily focus on print media strategically placed throughout our targeted market area (approximately a 5-hours radius).
Scope of Work
Since Moscow is known as the “Heart of the Arts,” and is the home of the University of Idaho, print advertising will focus on key themes such as cultural, arts and educational-related tourism and our strong conferences and events schedule. Several in-kind donations for photography, graphic design and layout as well as in-house expertise will help us produce high quality print copy. These advertisements will be placed systematically during the calendar year in several key regional publications including but not limited to the following: Discover Idaho’s Northwest Passage (Winter), Official Idaho State Travel Guide (Summer), Madden Media Integrated Media Campaign: Newspaper Inserts (Winter and Spring).