The primary goal of the IFCVB is to utilize strategically developed, themed marketing campaigns to gain awareness about Idaho Falls, Idaho
A.) Billboard Placement – Our goal is to continue with a proven billboard marketing campaign along Interstate 15 northbound from Tremonton, Utah to Idaho Falls, Idaho. Location & rental rates are as follows (rental rates are subject to change, Totals for each board are a estimate)
1. Tremonton, UT (14’ x 48’) $540.00 x 12 months = $6,500
2. Arimo, ID (25’ x 40’) $940.00 x 12 months = $11,000.00
3. Fort Hall, ID (14’ x 48’) $650.00 x 12 months = $8,000.00
4. Bonneville County, ID $772.00 x 12 months = $9,300.00
Other strategically placed billboards promoting cultural destinations such as the Museum of Idaho in key markets such as Jackson, WY and Salt Lake City, UT include but not limited to
5. US Highway 26, ID (14’x48’) 565 x 12 months =$6,700.00
6. Salt Lake City, UT (14’ x 48’) 525 x 12 months = $6,300.00
Vinyl & Copy for updated Changes to boards that require change $100.00 x 2 boards = $2,000.00
TOTAL for Billboard Campaign $50,000.00
Justification for Billboards:
According to Arbitron 71% of motorists often look at messages on billboards, while 37% look at billboard each or most times. Vehicle counts from the Idaho and Utah Transportation Departments show traffic counts past the 4 billboards on I-15 total 109,000 vehicles per day or 39,785,000 per year. Multiply that by the 37% of people who look at billboards each time or most times and you get 14,720,450 quality views per year. The calculation below shows our cost per 1,000 views.
- 109,000 views per day
- 39,785,000 per year x 37% = 14,720,450
- $2.36 per 1000 views
The Museum of Idaho has surveyed nearly 11,000 visitors about marketing. 40% of respondents said they found out about the museum through billboard ads.
Meeting Planners Advertisements: The SRTCVB will advertise in media applications such as print and web that are associated with the meeting planner market to promote Idaho Falls and the surrounding as a convention destination. These publications may include: Association Meetings, Corporate Meetings and Incentives, Medical Meetings, Religious Conference Manager, Technology Meetings, publications associated with Meeting Planner Marketplaces attended the SRTCVB staff, and others as opportunities arise.
Group Travel Planners Advertisements: The SRTCVB will advertise in such media applications such as print and web that are associated with the group travel planner market to promote Idaho Falls and the surrounding area as a group travel destination. These publications may include: Leisure Group Travel, Travel Trips, Leisure Travel Directories, publications associated with group travel meetings attended by the SRTCVB staff, and others as opportunities arise.
TOTAL for Group Travel Advertisements: $10,000.00
Online Advertising through Social Media: The SRTCVB will take advantage of the ever growing social media market such as Facebook, Trip Advisor, Google, etc. and apply their strategic marketing efforts to focus on individuals who have interests in outdoor activities, National Parks, etc. as well areas that have air service to and from Idaho Falls Regional Airport.
TOTAL for Online Advertising through Social Media: $10,000.00
General Consumer Advertising The SRTCVB will advertise in diverse general consumer publications and regional newspapers to encourage visits to Idaho Falls and Eastern Idaho. These ads will target potential travelers including families, older Americans, recreation enthusiasts and potential event attendees. Ads will be placed in publications such as AAA Tour Book, National Geographic Traveler, True West, Good Housekeeping, Madden Media Newspaper inserts, America’s Best Vacations, Northwest Palate, in-flight publications and regional newspapers and/or publications reaching our target markets.
TOTAL for General Consumer Advertising: $6,000.00
The SRTCVB has put into place a tracking system will continue to define, refine and analyze data that will produce the most effective promotional tools and strategies for all of our advertising efforts. This will assist the SRTCVB in developing collaborative promotional strategies that market Idaho Falls as a tourist destination creating more room nights and benefiting the economy with an increase in tourism revenue.